Send product emails from your database—no backend required.

Connect your database, set rules, and automate operational emails. Built for product teams who need email automation without building it themselves.

Get Early Access

Free for early users · No credit card · Setup in minutes

You shouldn't need engineers to send automated emails

Product teams waste days building one-off email automations:

  • Trial expiration reminders
  • Payment failure notifications
  • Feature usage nudges
  • Onboarding drip sequences
  • Account alerts and status updates

The current options are broken:

Marketing tools like Mailchimp and Customer.io force you into their CRM model—you don't need another database.

Zapier chains get messy fast and break when logic gets complex.

Building it yourself means writing backend code, managing cron jobs, and maintaining yet another service.

You just want to query your data and send an email.

How it works

1

Connect your database (read-only)

PostgreSQL, MySQL, or any SQL database. We only read—never write.

2

Define your rules

Use SQL queries or a visual rule builder. Example: "Send email when trial_ends_at is 3 days away and plan = 'free'"

3

Set your schedule or trigger

Run daily at 9am, hourly, or on-demand via API.

4

Emails send through your provider

Use your existing SendGrid, Postmark, AWS SES, or SMTP setup. You own the sender reputation.

That's it.
No new infrastructure. No data migration. Just automation.

Built for product and ops workflows

Onboarding & Activation

  • Welcome sequences based on signup source
  • Feature education emails triggered by usage data
  • Re-engagement for inactive users

Retention & Revenue

  • Trial ending reminders with upgrade paths
  • Payment retry notifications
  • Usage limit warnings before hard caps

Operations & Support

  • Daily summaries of new signups or activity
  • Alerts when specific conditions are met
  • Batch communications to user segments

Team Notifications

  • Internal alerts when key metrics change
  • Weekly reports pulled from live data
  • Exception notifications for your ops team

Who This Is For / Not For

This is for you if:

  • You're a SaaS founder or PM who needs email automation yesterday
  • Your data lives in a database, not a marketing platform
  • You want full control without writing backend code
  • You're building operational workflows, not marketing campaigns
  • You have an email provider and want to keep using it

This is NOT for you if:

  • You're looking for a newsletter tool or marketing automation suite
  • You don't have a database (use Customer.io or Loops instead)
  • You need complex multi-channel journeys beyond email
  • You're sending cold outreach or lead gen campaigns

Why This vs Alternatives

We're not a CRM. We're not a marketing tool.
We're automation infrastructure for product people who already have their data.
This Tool Marketing Tools Zapier Custom Build
Works with your database ✓ Direct SQL ✗ Requires sync ~ Via connectors ✓ Yes
Complex conditional logic ✓ Native ~ Limited ~ Messy chains ✓ Yes
Setup time Minutes Days Hours Weeks
Maintenance burden None Platform lock-in Fragile workflows Ongoing
Your email provider ✓ Bring your own ✗ Theirs only ~ Via integration ✓ Yes
The insight:

Marketing tools want to own your customer data. We don't. You already have the source of truth—your database. We just help you act on it.

Join the early access list

We're opening up to 50 founding teams who will:

Get:

  • Free access through 2025
  • Priority support and feature requests
  • Direct input on roadmap

Help us:

  • Test real-world use cases
  • Share feedback as we build
  • Shape the product direction

No spam. No sales calls. Just early access when we're ready.